After hearing the resentful stories related to reverse mortgage lenders and the situation is that everybody seems to chatter about the product very wisftully, I cannot help but wonder about whether this is because of the maturity of the homeowners involved. Whilst the more rogue refinancing companies have been hidden beneath the moroccan rug and regarded as a less worthy cause of upset, reverse mortgage information is now entirely seen to by the Financial Services Authority yet always carries lots of petechia about it.
The differentiating attributes of the two? One is targeted at every one whilst the other is aimed at the over 55. This age specific targeting, I propound, has created the concern. Targeting the 55+s has the similar connotations of helplessness that appears with with advertising unwholesome products to kids.
What riles myself is the fact that in every other business or situation, older people are thought of the most wise; the sage owls that many look to for help and guidance from. So why is it the case, when it comes to anything internet or many types of business product, do we regard the 55+s with kid mitts! Interrupting like a brave knight to protect them from their own selves. Do we really believe for one second that they are stupidly tripping in the night. No, I didn’t think so.